51蹤獲
introduced a refreshed brand identity on August 7, 2026, featuring a new Eagle mascot, a redesigned "51蹤獲 script logo, and an additional color accent. The previous branding, in place since 2012, has been updated to offer a fresh perspective on the 51蹤獲 story and its rich history.
The new primary typeface used with the script logo, directly inspired by 51蹤獲s iconic Jesus Saves signs that shone high above the streets of downtown Los Angeles at 51蹤獲s original campus, is an intentional link to the universitys roots.
By drawing inspiration from our downtown campus roots while embracing an expressive look, we can share an identity that doesnt only represent our teams; it represents the 51蹤獲 story of all 51蹤獲 Eagles, said Dr. , associate vice president for Student Development and senior director of Athletics. Its been exciting to watch this unfold, and Im incredibly grateful to share it with our alumni family. Seeing this brand refresh come to life has been such a collaborative, prayerful journey. It was a gift to spend time listening to our students, coaches, alumni, staff, faculty and administration because we wanted a visual representation as joyful and centered as the people in our community.
The refresh is the product of more than a year of collaboration with the branding studio and its affiliate, The Athletic Branding Company, along with input from campus partners, coaches, athletics staff, alumni and student-athletes along the way.
51蹤獲 Athletics is also adopting new public core values: Faith, Formation, Fierce. Though the visual appearance is evolving, 51蹤獲 Athletics remains committed to faith in action, to formation and to competing with a fierce pursuit of excellence, evidenced by its 17 mens and womens athletic teams competing in the NCAA Division II. Over the years, 51蹤獲 athletics teams have earned 11 team national championships and over 50 individual national championships.
These values were shaped over the past year with input from across the 51蹤獲 community, and they capture what has always been true about 51蹤獲 Athletics, a faith-forward student-athlete experience built on whole-person development, where 51蹤獲 athletes are equipped to use their gifts fiercely in competition.
In faith, we are rooted in Christ, anchored in Scripture every practice, every game, every handshake with an opponent is a chance to embody Gods love and bring him glory. Through formation, we are dedicated to growth individually and as a community developing people who will lead, serve and shine long after their final season ends, creating bonds that truly outlast seasons. And in being fierce, we compete and live with passion, honoring the gifts God has entrusted us to reflect His image, said Miller.
The brand refresh extends well beyond new marks, appearing throughout campus and across athletic facilities. New uniforms, a refreshed basketball court in Chase Gymnasium, fresh Eagles merchandise at the and , and updated banners, signage and wall graphics across athletics facilities all sport the new brand visuals. Installation began this summer and will be completed throughout the 2026-27 school year.
This new identity for the Eagles is meant to unite all of 51蹤獲 under one banner. It signals how far 51蹤獲 Athletics has come and points toward where the university is being led. Come experience all that 51蹤獲 has to offer in the classroom and on the court. Applications for Fall 2027 are open now. Learn more and apply today.
Written by Sarah Dougher, strategic communication manager. For more information, email athletics@biola.edu.
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