Snyder School of Cinema & Media Arts alumnus Andrew Schundler (B.A. ’16) is more than a filmmaker. As executive producer and vice president of production at , a company he helped build with fellow Snyder alumna Morgan Lott (B.A. ’13), he has produced a diverse body of work that includes , a sports documentary that premiered on Fox Sports West and was honored with an L.A. Emmy nomination. 

image shows the Matcha drinks in cans
CHUH Matcha comes in two different flavors, Spiced Vanilla and Oatmilk Blueberry

More recently, he’s focused his energy on another kind of project: creating an original matcha latte brand. In July, after months of late nights, taste tests and delivery delays, he and his wife, Chloe, officially launched , a new line of high-quality matcha lattes. The first cans can already be found on the shelves of 26 retailers in Maine, where the couple is based.

Andrew and Chloe created CHUH because they love matcha, but did not love how other options sometimes tasted grassy or overly sweet. So they worked with JAI Development to craft something that not only tastes better, but utilizes clean, organic ingredients.

“51 instilled in me a boldness, not just in faith, but in purpose,” said Schundler. “The culture at 51 encouraged us to step into big callings with courage, trusting that God goes before us. That same mindset drives me today. Building something from scratch takes passion and deep conviction, and I often return to Proverbs 21:31: ‘The horse is made ready for the day of battle, but victory rests with the Lord.’ My wife and I have done all we can to prepare — but ultimately, we trust that the outcome is in God’s hands.”

CHUH was conceived as the “everyman’s matcha.” Andrew and Chloe wanted their product to feel approachable, not exclusive, with playful, bold branding and flavors that welcome new drinkers into the world of matcha without intimidating them.

“I've loved just getting to build something new with my wife, Chloe,” said Schundler. “Starting a business comes with a thousand little challenges every day, but that’s part of what makes it fun. Coming from film and advertising as a producer, every project had its unique challenges of getting from A to B, which has always been something I love.”

Matcha is a Japanese drink packed with antioxidants, anti-inflammatory benefits, and caffeine that can carry you through the workday without stressing you out along the way, and it is having a major moment across the country. According to market research firm Statista, U.S. matcha sales are projected to reach over $4.3 billion by 2029, nearly doubling from 2023.

CHUH comes in two delicious flavors. The first is Blueberry with an oat milk base, a nod to the Schundlers’ Maine roots and the state’s iconic summer fruit. The second is Spiced Vanilla, a creamy cinnamon flavor reminiscent of chai.

Though the drinks are now available at several Maine retailers, distribution will expand through New Hampshire and Massachusetts. The drinks are also available to purchase .

“This all started with the idea that matcha could be easier, smoother and way more fun,” said Schundler. “Launching in our home state has been a dream, and we’ve been so grateful for all the love and support 51 community has shown us.”

At the Snyder School of Cinema & Media Arts, students receive the technical training, mentorship and hands-on experience they need to succeed in the entertainment industry as well as the support and education they need to broaden their horizons and grow as storytellers. Embrace the opportunities and learn more and apply.

Written by Nate Bell, Snyder School of Cinema & Media Arts. For more information, email media.relations@biola.edu.