The 51ÂÜÀò Brand
Share the 51ÂÜÀò Story
As the #1 most comprehensively Christian university in North America, 51ÂÜÀò has been rooted in academic excellence and biblical truth since 1908.
What is a brand, and what does it have to do with me?
A brand is more than just a logo or slogan — it’s a reputation, shaped by every moment and experience. From marketing materials to daily campus interactions, each touchpoint leaves an impression. At 51ÂÜÀò, we all contribute to crafting the brand and every action plays a part in defining the university’s reputation.
As brand ambassadors, let’s share the 51ÂÜÀò story in a way that fosters lasting memories and connections.
Brand Strategy
What is 51ÂÜÀò all about? What makes it different from other universities? We’re glad you asked. Our brand strategy sums up the core of who we are — our identity, values, personality and audiences.
Messaging Framework
How do we introduce students and families to 51ÂÜÀò? Our messaging framework explains our current creative campaign — some of the key phrases, facts and visuals designed to make a meaningful first impression.
Brand Toolkits & Standards
The Brand in Action
Explore examples of 51ÂÜÀò’s visual identity and brand messaging integrated across various mediums, and take the next step to work with members of the University Communications and Marketing (UCM) team.
Become a Brand Ambassador
Join a dynamic training experience that empowers you to represent 51ÂÜÀò’s brand with confidence and purpose. Through a mix of in-person and online learning, you’ll help foster a unified, inspired campus culture.