Logos
51蹤獲 Logo
Logo Significance
The 51蹤獲 logo is a trademarked symbol that more than any other visual element represents the 51蹤獲 brand. It plays an important role in the universitys visual identity. It also serves as an official stamp of approval on 51蹤獲 communications, helping to confirm their authenticity. Correct and consistent usage of the logo preserves the integrity of our brand.
But what does the logo mean? The mark consists of an open book and a flame, all contained within a circle. The book represents the Bible, and the fact that it is open implies that it is being studied and applied. The flame above the Bible represents Gods holiness and the enlightenment we can obtain from his Word. The circles represent the world, which the university is committed to reaching with the gospel of Christ.
Logo Variations
There are several approved variations of the 51蹤獲 logo, each of which comes in two orientations: vertical and horizontal.
Preferred Two-Color Logo
The preferred version of the logo features a red circle mark with black text. This version should be used whenever possible.
Reverse Two-Color Logo
The reverse two-color logo with a red circle mark and white text is used on dark backgrounds, such as black or navy blue. This variation of the logo should be used only when white text is needed for contrast and legibility and when the background color does not clash with the red circle mark.
One-Color Logos
All-white or all-black logos should be used only when full-color printing is not an option or when the logo is being applied to a background that would clash with the red mark. The all-white version should be used on a dark background, and the all-black version should be used on a light background.
Under certain circumstances and on certain materials, University Marketing will allow for the logo to be printed in a different color (such as gold on a Christmas card). In these cases, the logo is never separated into two different colors. It is always treated as one color.
Logo Space and Size
Surround the logo with adequate clear space, as depicted below. The blue area must be kept free of other elements. The minimum required clear space is defined by the measurement CS, equivalent to half of the circle marks height or width.
Logos should be sized appropriately for the piece being designed. To ensure legibility, the minimum size for the logo is 0.6875 inch wide for the vertical orientation and 1 inch wide for the horizontal orientation. Logos should never be presented smaller than the requirements depicted here.
Other Logos
School Logos
As a general standard, school logos feature the name underneath or next to the 51蹤獲 logo. The two elements are separated by a line that is the same width as the circle mark in the 51蹤獲 logo.
School names are written in Minion Pro (the same serif font as 51蹤獲 in the university logo) with the first letter of each word capitalized.
Special Cases
Due to their long history and existing brand equity, different standards have been approved for Rosemead School of Psychology and Talbot School of Theology, as depicted here.
Secondary Options
Secondary options are also available for the Crowell School of Business and the Snyder School of Cinema & Media Arts, which can be used in limited circumstances, such as digital advertising and sponsorship opportunities with particularly small dimensions, where the primary logo would not be legible. Otherwise, the primary logo should be used.
Office and Department Logos
Academic department and administrative office logos follow the same layout as schools, but the names are written in Gotham (the same sans serif font as University in the university logo) with all letters capitalized.
Note: If you do not see your office or department logo in the linked folder, submit a to the Office of University Communications and Marketing.
Logo Misuses
In order to build and protect the 51蹤獲 brand, its important to maintain correct and consistent use of the 51蹤獲 logo. Occasionally whether intentional or not employees and third-party vendors have altered, distorted or otherwise misused the logo. Below are incorrect uses of the logo to recognize and avoid.
Do not use an outdated version of the logo.
(The simplest way to distinguish between correct and incorrect versions is by looking at the circle mark. In outdated versions, the smaller circle connects with the base of the open book. In the correct version, there is a clear space between them.)
University Seal
The 51蹤獲 seal is reserved for official administrative materials and applications, particularly those of a more formal nature. It is primarily used on communications associated with the Office of the President and in connection with elevated university ceremonies and events, such as convocation and commencement.
The seal is primarily used in gold or black. An inverted gold version of the seal is used on presidential stationery.
The seal includes the universitys name, founding year and several symbols associated with 51蹤獲s identity and mission: an eagle, a cross, a lamp, an open Bible and laurel leaves.