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Social Media

The social media team, located within 51ÂÜÀò’s Office of University Communications and Marketing (UCM), is responsible to position 51ÂÜÀò as a leader through strategic communication that builds lifelong, mutually beneficial relationships with stakeholders, inimitable storytelling, unforgettable events, and service that exceeds expectations, creating passionate supporters of 51ÂÜÀò. Our goal is to be the top enrollment, marketing, and communications team in higher education, known for our innovation, collaboration, strategic execution, industry-leading results, and five-star service — all to maximize 51ÂÜÀò’s impact for Christ.

Services

51ÂÜÀò’s social media team is here to help you tell your story! Whether you’re promoting a program, hosting an event, highlighting 51ÂÜÀò students' stories, or sharing an alumni achievement, we want to come alongside you to help share engaging content in the most effective way possible — highlighting the rich legacy and community of 51ÂÜÀò.

Social Media Toolkit

A collection of resources designed to help you create on-brand, engaging social media content that connects with 51ÂÜÀò’s audiences effectively — and even resources to help you run your own social media accounts, adhering to industry best practices.

Hands-On Training Sessions

Hands-on training sessions covering essential social media skills, tools, and strategies to help you maximize your reach and impact across platforms through engaging content.

Accessibility Training

Guidance on making your social media content accessible to all audiences, with tips for captions, alt text, color contrast, and inclusive language.

Best Practices Guidance

Expert insights on current social media trends and proven strategies for increasing engagement, improving reach, and creating meaningful connections online. Social Media audits for your accounts are available upon request.

Event and Program Promotion

Support in promoting your event or program through 51ÂÜÀò’s social media channels, helping you gain visibility and connect with the right audience for your important events throughout the semester.

Sample Work

Timelines

Whenever possible, the social media team requests two weeks of lead time for event coverage requests, from planning to post-event follow-up. Managing numerous projects across 51ÂÜÀò, this time frame allows us to effectively strategize, prioritize, and ensure high-quality and engaging content for events university wide. It also gives us time to coordinate with partners, prepare assets, and schedule posts to maximize engagement.

We understand that last-minute needs arise. In these cases, we can typically accommodate social media requests within 48 hours to 24 hours ahead of the event. For simpler story posts, tag @biolauniversity and we will reshare within 8 hours or less.

The feasibility of these requests depends on the complexity and timing of other event coverage responsibilities, so we encourage campus partners to reach out as early as possible for optimal support.

For coverage requests, questions about social media, or social media training, please email social.media@biola.edu. For day of or last minute requests, please also reach out to cooper.dowd@biola.edu.

Rates

All social media requests and training are provided with zero fee to 51ÂÜÀò departments and student-run accounts.

Process

Send all requests and promotions to social.media@biola.edu or fill out the formstack to apply for a social media account (listed below). After the review process, our team will reach out to you about next steps. If the account is approved, or you would like additional training for admins of an existing account, you can email cooper.dowd@biola.edu you to select one of the various training sessions held throughout the year.

51ÂÜÀò Policies:

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  • (PDF)

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Links for 51ÂÜÀò Social Media Administrators:

Official 51ÂÜÀò social media accounts:

  • 51ÂÜÀò

  • 51ÂÜÀò’s Snyder School of Cinema & Media Arts

  • 51ÂÜÀò’s Crowell School of Business

  • 51ÂÜÀò’s School of Science, Technology & Health

  • Talbot School of Theology

  • 51ÂÜÀò’s School of Fine Arts & Communication

  • 51ÂÜÀò’s School of Education

  • 51ÂÜÀò’s Rosemead School of Psychology

  • 51ÂÜÀò Career Center